Checking
on homes being offered for sale that will be competing with you for the best
buyer available in the current market. (Best buyer=best price!)
Reporting
on similarly-priced homes that have been sold in the recent past. (The good
news!)
Investigating
properties that failed to sell and try to determine why. (The bad news!)
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We
will help you decide the best price at which to thoroughly and aggressively
test the market for your home. (Your listing price must challenge the
competition, attract attention, and generate activity!)
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We
will help you decide what should be done to prepare your property for the
market at minimum cost to you.
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We
will enter your home into the First Multiple Listing Service with multiple
photos and detailed descriptive information to attract the attention of
agents all over metro-Atlanta who are working with buyers.
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We
will put your home on Realtor.com, the top rated and most
visited real estate site on the internet.
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We
will promote your property (with pictures) on our company web site .
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Your
home will be included on the web sites of top agents from other companies
through our Broker Reciprocity Program.
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We
will provide you with a professional yard sign and lockbox so other agents
can easily show your home. The lockbox electronically records who has shown
your property.
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We
will prepare color brochures for the inside of the house with the necessary
property information, school information, disclosures, and inspections
attached.
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We
will provide a brochure box for the outside of the house and 3 dozen flyers.
(We will provide you with a copy-ready master, and you will be responsible
for keeping the brochure box stocked and making any additional copies for
the outside.)
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We
will show your property to buyers who call from our sign or advertising
after we first pre-qualify them.
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We
will promote your property to cooperating brokers and the top sales
associates in the market area. (The best buyers tend to be working with
Buyer’s Agents.)
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We
will provide you with an activity report once a week.
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If
your home has not gone under contract in 45 days, we will discuss other
marketing options with you.
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We
will aggressively close for a commitment when that “best buyer” is
located and negotiate strongly on your behalf.
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We
will guide you through the home inspection process and negotiate through the
various contingencies. (The inability to effectively negotiate in this
area is one of the main reasons that many sales fail to close.)
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We
will keep in touch with the buyer’s lender regarding the loan processing.
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We
will provide assistance throughout the entire complex closing process.
